VAST video ad from scratch


JW Player plays video ads with absence of ads server.
http://riowing.net/ads/AdsNoSvr.htm

Key components:
Ad Tag .xml file in the html page
ClickThrough and MediaFile in the xml, for ad destination URL and ad video file

Advertisements

VAST vs VPAID


(To be finished)
VAST: simple, support server stitching.
Here is my googima sample video page from last year.
http://riowing.net/ads/AdsVideo.htm
(sometimes a F5 refersh is needed for ads to play)

VPAID: better interactivity, e.g. in a car ad, the car 3D model can be rotated by mouse.
better metrics: VAST can only report limited info back like ad start, skip.

Ads in Video


Video contains ads, which are interactive, skippable, and hooked to DoubleClick for payment process.

Tools needed:

  1. Player: enterprise version of JW Player, which in turn calls Google IMA SDK.
  2. An account from Google DFP, which examine our domain name and web site content for eligibility.

Acronyms:

  1. VAST: Video Ad Serving Template
  2. Google IMA SDK: Google Interactive Media Ads SDK, an implementation of VAST specification.
  3. Google DFP: Google DoubleClick For Publishers: http://www.doubleclickbygoogle.com

The URL from DFP becomes the value of “advertising” property of JW Player, parallel to the “file” property for video. This URL returns a VAST document in XML format with info such as MediaFiles and VideoClicks. Here is quick demo, which play ads before my gym video.

http://riowing.net/ads/AdsVideo.htm  (sometimes a F5 refersh is needed)